Airbridge — Competitor Profile
Category: Mobile Measurement Partner (MMP) / Deep Linking Platform
Website: airbridge.io
Founded: 2015 (as AB180 Inc.) | HQ: Seoul, South Korea
Funding: ~$28–30M raised (Series C+: $15M led by Atinum Investment; Series B: $10M)
Status: Active, 600+ global apps served, ~136 employees
CEO: Sungpil Nam (Roi Nam), co-founder with Hunjae Jung
Notable: World's first company badged as both Meta MMP AND Meta Multi-Touch Attribution Partner; G2 High Performer 2025 (6 badges)
Positioning
Airbridge is a Mobile Measurement Partner (MMP) and deep linking platform that combines attribution, fraud prevention, and subscription analytics into a single product. It is officially certified by Meta, Google, Apple Ads, and TikTok as an MMP. Airbridge targets subscription-based apps (media, dating, productivity) with particular focus on signal optimization — features like Signal Hold (delays postbacks to filter canceled subscriptions) and predictive LTV help advertisers identify which channels bring profitable long-term users, not just accidental downloads.
Features
Deep Linking & Link Management
| Feature | Details |
|---|
| Standard Deep Links | Universal Links (iOS) + App Links (Android) |
| Deferred Deep Links | Full support — preserves context across app install |
| Web-to-App Identity Stitching | Crosses the install boundary between mobile web and app |
| Short Links | Branded short link creation |
| QR Codes | Auto-generated per link |
| Web-to-App Banners | Routing banners for mobile web users |
| Partner-Site Deep Links | Deep links from partner websites |
| API Deep Links | Automated campaign and referral link creation via API |
| Link Analytics | Click, install, open tracking |
Attribution & Measurement
| Feature | Details |
|---|
| Cross-Platform Attribution | Mobile, Web, CTV, PC, Console (Growth tier) |
| Ad Network Integrations | 330+ ad networks (Growth tier); Google, Meta, Apple Ads, TikTok only (Core tier) |
| SKAdNetwork (SKAN) Support | Full support including SKAN 4.0 with conversion values (Growth tier) |
| Multi-Touch Attribution | Touchpoint analytics and overlap reports (Growth tier) |
| Click-Through Attribution | Last-click model (standard) |
| Predictive LTV | Up to 180-day predictive LTV (Growth tier) |
| ROAS Tracking | Cohort-level ROAS by channel and keyword |
| Funnel Analytics | Per-channel funnel tracking (install → trial → subscriber) |
| Paywall A/B Testing | Results ranked by ROAS per creative cohort |
| Signal Hold | Delays postbacks up to 24 hours to filter canceled subscriptions before sending to ad platforms |
| Subscription Analytics | Trial-to-paid conversion tracking by creative cohort |
| Revenue Reports | Revenue and funnel reports (Core+) |
| Simulated Attribution | Modeled attribution for iOS privacy-preserving environments |
Fraud Prevention
| Feature | Details |
|---|
| Fraud Validation Rules | Rule-based fraud detection (Core tier) |
| SDK Signature Protection | Prevents SDK spoofing (Core tier) |
| Abnormal Install Detection | ML-powered detection (Core tier) |
| Full Fraud Suite | ML-powered click injection, SDK spoofing, and device farm detection (Growth tier) |
AI & Automation
| Feature | Details |
|---|
| AI Pilot | Natural-language analytics assistant — answers questions, auto-builds dashboards from prompts |
| MCP Server Support | Integrates with Cursor and Claude Code for AI-powered workflows |
| AI Tech Support | AI-powered technical support (Core+) |
| Auto-Build Dashboards | Single prompt generates full dashboard (AI Pilot) |
| Feature | Details |
|---|
| SDK Platforms | iOS, Android, React Native, Flutter, Expo, Web |
| REST API | Full API for link creation, campaign management, analytics |
| Third-Party Integrations | RevenueCat, Adapty, Superwall (subscription platforms); Amplitude, Braze (analytics/engagement) |
| Data Export | S3, BigQuery, Snowflake (Growth tier only) |
| Audience Manager | Auto-sync to ad platforms — GMAT platforms only (Core); all 14 platforms (Growth) |
| Webhook Support | Real-time server-to-server postbacks |
Pricing & Plans
Airbridge publishes pricing on its website. The platform has three plan types: a DeepLink Plan (deep linking only, MAU-based), a Core Plan (entry-level MMP, data-point-based), and a Growth Plan (full MMP, custom/volume-based). No annual contract is required on any plan.
DeepLink Plan (Deep Linking Only)
| Quota / Feature | Limit |
|---|
| MAU | Free below 10,000 MAU (permanently free, not a trial) |
| Paid Pricing | $3 per 1,000 MAU above 10K |
| Link Creation | 3,000 links/month |
| QR Codes | 200/month |
| Deep Linking | ✅ Full (Universal Links, App Links, deferred, URI scheme fallback, custom domains) |
| Smart Device Routing | ✅ Auto-routes to App Store, Play Store, or web fallback |
| Bulk Link Creation | ✅ Via API and Google Sheets integration |
| Firebase FDL Migration | ✅ No-code bulk import tool |
| Link Analytics | ✅ Click, install, open tracking |
| Attribution (Paid Ads) | ❌ Not included |
| Fraud Detection | ❌ Not included |
| Audience Sync | ❌ Not included |
| Contract | No annual commitment |
| Price | $0/month (below 10K MAU) / ~$45/mo at 25K MAU |
Note: ChottuLink analysis suggests a ~$199/month floor for paid DeepLink plans, which may indicate a minimum commitment when crossing the 10K MAU threshold. The exact transition from free to paid is not fully documented.
Core
| Quota / Feature | Limit |
|---|
| Data Points | 500,000/month included |
| Additional Data Points | $0.0001 per event ($0.10 per 1,000 events) |
| Typical MAU Coverage | ~35,000 MAU at average usage |
| Third-Party Integrations | Up to 2 |
| Deep Linking | ✅ Full (deferred, short links, QR codes, web-to-app) |
| Attribution | Google, Meta, Apple Ads, TikTok only |
| Revenue & Funnel Reports | ✅ Included |
| Web-to-App Attribution | ✅ Included |
| Event Tracking | Standard events only (no custom events) |
| Fraud Protection | Rule-based + SDK signature + abnormal install detection |
| Audience Sync | GMAT platforms only |
| AI Pilot Calls | 100/month |
| MCP Server Support | ✅ |
| AI Tech Support | ✅ |
| Raw Data Export | ❌ Growth only |
| Custom Events | ❌ Growth only |
| Multi-Touch Attribution | ❌ Growth only |
| CSM Support | ❌ Growth only |
| Price | $40/month |
| Contract | No annual commitment; 30-day free trial |
Data point definition: 1 data point = 1 event your app sends. Average app generates ~14 events per MAU per month. At 35,000 MAU × ~14 events = ~490,000 data points, fitting within the 500,000 included.
Growth
| Quota / Feature | Details |
|---|
| Pricing | Custom/volume-based (MAU or install volume) |
| All Core Features | ✅ |
| Ad Network Attribution | 330+ networks and platforms |
| Custom Event Tracking | ✅ |
| Multi-Touch Attribution | ✅ Touchpoint analytics and overlap reports |
| Raw Data Export | ✅ S3, BigQuery, Snowflake |
| Full Fraud Detection | ✅ ML-powered click injection, SDK spoofing, device farm detection |
| Unlimited Integrations | ✅ |
| AI Pilot Calls | Unlimited |
| Dedicated CSM | ✅ |
| Migration Support | ✅ |
| Full Web Event Measurement | ✅ Beyond web-to-app |
| Predictive LTV | ✅ Up to 180 days |
| SKAN 4.0 Reporting | ✅ With conversion values |
| PC, Console & CTV Attribution | ✅ |
| Audience Sync | All 14 platforms |
| Price | Custom (based on MAU/installs) |
Pricing at Specific Volumes
DeepLink Plan (deep linking only)
Based on verified $3 per 1,000 MAU model (free below 10K MAU):
| MAU | Plan | Monthly Cost |
|---|
| 10K | DeepLink (free tier) | $0/month |
| 25K | DeepLink | ~$45/month |
| 50K | DeepLink | ~$120/month |
| 100K | DeepLink | ~$270/month |
| 500K | DeepLink | ~$1,470/month |
Core Plan (entry-level MMP)
Based on published $40/month for 500K data points and ~14 events/MAU:
| MAU (estimated) | Data Points (est.) | Plan | Monthly Cost |
|---|
| 10K | ~140,000 | Core | $40/month |
| 25K | ~350,000 | Core | $40/month |
| 35K | ~490,000 | Core | $40/month |
| 50K | ~700,000 | Core (with overage) | ~$60/month |
| 100K | ~1.4M | Core (with overage) or Growth | ~$130/month (Core); or custom Growth rate |
| 250K | ~3.5M | Growth | Custom pricing |
| 500K+ | ~7M+ | Growth | Custom pricing |
Note: At higher volumes, the Core plan's $0.0001/event overage accumulates quickly. Growth plan with volume-based MAU pricing becomes more economical above ~100K MAU, but Growth pricing is not publicly listed — it requires a sales conversation.
Strengths
- Best value entry price — $40/month for 500K data points (~35K MAU) is the lowest-cost MMP entry point on the market
- Subscription app focus — Signal Hold, paywall A/B testing, trial-to-paid tracking, predictive LTV are purpose-built for subscription businesses
- Official MMP certification — certified by Meta, Google, Apple Ads, and TikTok
- AI Pilot with MCP — first MMP to ship MCP server support (Cursor, Claude Code); developer-forward
- No annual contract — Core plan is month-to-month; cancel anytime
- Signal Hold — unique feature that delays postbacks to filter canceled subscriptions, improving ad platform targeting quality
- Transparent Core pricing — flat $40 with published overage rate; no sales call needed
Weaknesses
- Limited Core attribution — only Google, Meta, Apple Ads, TikTok; no long-tail ad network support without Growth
- No custom events on Core — standard events only; limits analytics for apps with custom funnels
- Growth pricing is opaque — custom/MAU-based with no published numbers; requires sales conversation
- No Unity/Cordova SDK — limited cross-platform SDK coverage compared to Kochava and Singular
- Small company — ~136 employees; Korean HQ may limit North American enterprise sales presence
- Raw data export gated — S3/BigQuery/Snowflake export only on Growth tier
- Multi-touch attribution gated — only available on Growth; not accessible at the $40/mo level
- Less brand recognition — smaller market presence vs. AppsFlyer, Branch, Adjust, Kochava
How It Compares to OptoLink
| Dimension | Airbridge | OptoLink |
|---|
| Core Focus | MMP + deep linking + subscription analytics | Deep linking + click tracking + billing |
| Deep Linking Quality | Strong (deferred, web-to-app identity stitching, Signal Hold) | Targeting best-in-class |
| Attribution | Full MMP (330+ partners on Growth; 4 on Core) | Link-level attribution (not MMP) |
| Subscription Analytics | ✅ Best-in-class (Signal Hold, paywall testing, predictive LTV) | ❌ Not in scope |
| AI Features | ✅ AI Pilot + MCP server support | ❌ Not in scope |
| Pricing Model | Data-point-based (Core: $40/mo flat) or MAU-based (Growth: custom) | Self-serve, transparent tiers |
| Target Market | Subscription apps; mobile-first companies | Mid-market SaaS; developers; indie apps |
| Entry Price | $0 (DeepLink plan below 10K MAU); $40/month (Core) | TBD |
| Free Tier | DeepLink plan: permanently free below 10K MAU (deep linking only) | TBD |
| Flutter SDK | ✅ | ✅ (planned) |
| REST API | ✅ | ✅ |
Sources
Profile created: 2026-07-30 | See glossary.md for term definitions