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ChottuLink — Competitor Profile

Category: Dedicated Deep Linker Website: chottulink.com Founded: ~2024 (post-FDL shutdown market entry) HQ: India Funding: Bootstrapped / unknown Status: Active, positioned as the closest 1:1 Firebase Dynamic Links replacement

Positioning​

ChottuLink is a dedicated deep linking platform — no MMP bundle, no paid attribution suite. It focuses exclusively on deep linking, deferred deep linking, and link management. It entered the market explicitly to fill the gap left by Google's deprecation of Firebase Dynamic Links (August 2025). Pricing is fully transparent and self-serve.

Features​

Deep Linking & Link Management​

FeatureDetails
Standard Deep LinksUniversal Links (iOS) + App Links (Android)
Deferred Deep Links✅ Full support on all plans
Custom Branded Domains✅ Growth plan and above; Free/Indie use chottu.link subdomain
Link Analytics✅ Click tracking, install analytics (Indie plan+)
QR Code Generation✅ Unlimited on all plans
Social Preview (OG Tags)✅ Customizable link previews
Smart Redirection✅ Automatic platform/routing detection
Bulk Link Creation✅ Via REST API
Firebase Migration Support✅ Dedicated migration tooling and docs

Attribution & Measurement​

FeatureDetails
Link-Level Attribution✅ Per-link install tracking (Indie plan+)
Cross-Channel Paid Attribution❌ Not offered — this is explicitly not an MMP
Ad Network Integrations❌ None — not in scope
Fraud Detection❌ Not offered

Platform & Integrations​

FeatureDetails
SDK PlatformsAndroid (Kotlin), iOS (Swift), Flutter, React Native, Unity, Capacitor
REST API✅ Full API for link creation, management, analytics
Webhooks✅ Scale plan and above (listed as "coming soon" as of Jul 2026)
Real-Time Processing✅ Instant link processing and analytics

Pricing & Plans​

All pricing published on chottulink.com/pricing. No sales call required.

Free​

Quota / FeatureLimit
MAUUp to 25,000
Apps1 Android + 1 iOS
Deep LinksUnlimited
ClicksUnlimited
QR CodesUnlimited
Deferred Deep Linking✅
Custom Domain❌
Link Analytics❌ (basic dashboard only)
SupportLimited
Price$0/month

Indie​

Quota / FeatureLimit
MAUUp to 75,000
Deep LinksUnlimited
ClicksUnlimited
QR CodesUnlimited
Link Analytics✅
App Install Analytics✅
Custom Domain❌
SupportEmail
Price$19/month

Growth​

Quota / FeatureLimit
MAUUp to 150,000
Deep LinksUnlimited
ClicksUnlimited
All Indie features✅
Custom Domain✅
Invite Team Members✅
SupportEmail
Price$39/month

Scale​

Quota / FeatureLimit
MAUUp to 500,000
Deep LinksUnlimited
ClicksUnlimited
All Growth features✅
Webhook Support✅ (listed "coming soon")
SupportPriority
Price$99/month

Enterprise (500K+ MAU)​

Quota / FeatureLimit
MAU500,000+ (custom)
Deep LinksUnlimited
All Scale features✅
Multiple Apps✅
Multiple Environments✅
Custom Support Plan✅
PriceCustom (contact sales)

Pricing at Specific MAU Volumes​

All plans cap links, clicks, and QR at unlimited — only MAU scales.

MAUPlanMonthly Cost
25KFree$0
50KIndie$19
75KIndie$19
100KGrowth$39
150KGrowth$39
500KScale$99
500K+EnterpriseCustom

Published on their pricing page — cost at 150K MAU:

PlatformMonthly Cost (150K MAU)
ChottuLink$39
Airbridge$420
Branch.io$700
Kochava$2,500
Adjust$2,250–$4,500
AppsFlyer~$9,160

Strengths​

  • Most generous free tier — 25K MAU with unlimited links/clicks/QR; no time limit
  • Transparent, published pricing — no sales call needed; flat MAU tiers
  • Fastest FDL migration path — positioned explicitly as 1:1 replacement; most teams complete in <1 week
  • No MMP overhead — you pay only for deep linking, not attribution infrastructure you don't use
  • Unlimited links/clicks — MAU is the only meter; no per-link or per-click caps

Weaknesses​

  • No paid attribution — if you need cross-channel ad attribution, this isn't the tool
  • No fraud detection — relies on you handling this separately
  • Young platform — bootstrapped, small team; long-term viability unproven vs. funded competitors
  • Limited webhook support — still in "coming soon" status as of July 2026
  • No Journeys/web-to-app banners — no equivalent to Branch's smart interstitials
DimensionChottuLinkOptoLink
Core FocusDeep linking onlyDeep linking + click tracking + billing
Deep Linking QualitySolid, modernTargeting best-in-class
AttributionLink-level onlyLink-level + billing integration
Pricing ModelFlat MAU tiers, unlimited clicksTBD
Target MarketFDL migrants, indie devs, small teamsSaaS businesses; mid-market
Flutter SDK✅✅ (planned)
REST API✅✅
WebhooksLimited ("coming soon")✅
Free Tier25K MAU, unlimited linksTBD

Sources​

Profile created: 2026-07-30 | See glossary.md for term definitions