What we have
🎯 Common Features Across Most Competitors
Legend (OptoLink): ✅ Built now · 🚧 Planned/TBD · ❌ Not built
1. Deep Linking Core
| Feature | What it means (plain English) | OptoLink |
|---|---|---|
| Standard Deep Links | A link that opens a specific screen inside an app (not just the home screen). | ✅ |
| Deferred Deep Links | Same as above, but works after the user installs the app — it "remembers" where they wanted to go. | ✅ |
| Custom Branded Domains | Use your own web address (go.yourbrand.com) instead of the platform's. Builds trust + better clicks. | ✅ |
| QR Code Generation | Auto-generates a scannable QR code for every link. | ✅ |
| Social Preview (OG Tags) | When a link is shared on WhatsApp/Slack/X, it shows a nice card with title + image. | ✅ |
| Smart Routing / Fallbacks | Sends users to the right place based on their device — app, app store, or web page. | ✅ |
| Bulk Link Creation (API) | Create hundreds/thousands of links programmatically at once. | ❌ |
| Link Analytics | A dashboard showing clicks, installs, opens per link. | ✅ |
2. Attribution & Tracking
| Feature | What it means | OptoLink |
|---|---|---|
| Link-Level Attribution | Knowing which specific link drove an install or action. | ✅ |
| Conversion Tracking | Counting meaningful actions (signups, purchases) — not just clicks. | ✅ |
3. Analytics
| Feature | What it means | OptoLink |
|---|---|---|
| Real-Time Dashboard | Live stats you can watch update. | ✅ |
| Raw Data Export | Download all the underlying data into your own tools (CSV / warehouse). | 🚧 partial |
4. Platform & Integrations
| Feature | What it means | OptoLink |
|---|---|---|
| REST API | The standard way developers connect your system to their code. | ✅ |
| Webhooks | "Push" notifications — your system pings the customer's server the moment something happens. | ❌ (only internal Clerk listener exists) |
| Flutter SDK | Ready-made code package for Flutter apps. | ✅ |
| iOS SDK | Native package for iOS (Swift) apps. | 🚧 TBD (covered via Flutter) |
| Android SDK | Native package for Android (Kotlin) apps. | 🚧 TBD (covered via Flutter) |
| React Native SDK | Package for React Native apps. | 🚧 TBD |
📌 Bottom line for the slide
OptoLink already has 13 of the 18 "table-stakes" features — including all the deep-linking core. The 3 real gaps vs. the market norm are:
- ❌ Bulk link creation
- ❌ Customer-facing webhooks
- 🚧 Native iOS/Android/React Native SDKs (Flutter covers the same ground today)